focus group feedback
It was clear from my Target Audience Questionnaire that my audience would be teenagers and young adults. I therefore decided to do a Vox Pop, in which my target audience would discuss ideas and their preferences for my music video.
resources
lyrics
focus group results and analysis
Since filming my Focus Group I have gained a wider perspective of my Target Audience's opinions on how to make my music video most effective, and how it would appeal most to them as an audience. They all agreed that the lyrics of the song were depressing, and that it looks at the insignifigance of a person. The lyrics made them think of a person who was struggling with life, and had essentially hit 'rock bottom.' When making my music video, I should focus on the struggle of the teenage girl. My narrative relates well to the meaning in the lyrics, as it looks at the struggle that teenagers face and how a persons life can feel meaningless.
During filming, my Target Audience said that the locations should be urban. The mise-en-scene should consist of dark and scabby scenery, and that the colours should be very dull and grey. In post production I can adjust the colours of the video, changing the colour balance and saturation to make the clips look more urban; the colours of grey would reflect the subjects feelings of isolation and emptiness. I also found out that I should film both in the daytime and in the evening, and the costume should represent the change in time. For example, my first more casual costume would be worn during the daytime. In the evening, the subject would wear the more promiscuous and revealing outfit to show how the night is more enticing. This costume change would also show how the subject has had to adapt to living on the streets and is having to fend for herself, resulting in her having to drastically grow up. Both costumes, however, give the impression that the teenager is rough, which helps to create the narrative and show the life on the streets that the girl is living.
To begin with, I was going to have the music video end with the protagonists suicide. This would show that society has excluded her to a point where she did not want to go on with life. However, the feedback I recieved told me that it would have more of an impact to have the subject live. By doing this, it would show that there is no escape from life, and no end to suffering. It was discussed that the protagonist should try to kill herself, but fail. She would then have to carry on with her life, and despite the fact that it's falling to pieces "the world keeps spinning around." This makes the subject look innocent and insignificant, because people will carry on with their lives oblivious of her suffering.
My target audience also said that when editing, my shots should be slow in order to match the music and show the process of the teenagers transformation. It is a slow process, which should be reflected in the pace of the editing. When considering representation, I would like to show the protagonist as vulnerable, and asked how it would be best to do this. They responded by saying that she should always be victimised, with bad things happening to her to show that she cannot cope for herself, and people are able to push her around. I will do this by making sure that whenver other people are in the shots with the subject, they will be oblivious of her presence. This again shows her insignificance in the world, and how everyone goes on with their lives whilst she is still suffering.
The representation of my subject should also include rebellion and panic, as this is how most teenagers would feel in this situatuion, meaning that they will be able to empathise with my character and therefore be more interested in following her story. If they empathising with the character then the ending will have more of an impact on them, as they will contemplate what there is to life, and how society has shaped our world.
During filming, my Target Audience said that the locations should be urban. The mise-en-scene should consist of dark and scabby scenery, and that the colours should be very dull and grey. In post production I can adjust the colours of the video, changing the colour balance and saturation to make the clips look more urban; the colours of grey would reflect the subjects feelings of isolation and emptiness. I also found out that I should film both in the daytime and in the evening, and the costume should represent the change in time. For example, my first more casual costume would be worn during the daytime. In the evening, the subject would wear the more promiscuous and revealing outfit to show how the night is more enticing. This costume change would also show how the subject has had to adapt to living on the streets and is having to fend for herself, resulting in her having to drastically grow up. Both costumes, however, give the impression that the teenager is rough, which helps to create the narrative and show the life on the streets that the girl is living.
To begin with, I was going to have the music video end with the protagonists suicide. This would show that society has excluded her to a point where she did not want to go on with life. However, the feedback I recieved told me that it would have more of an impact to have the subject live. By doing this, it would show that there is no escape from life, and no end to suffering. It was discussed that the protagonist should try to kill herself, but fail. She would then have to carry on with her life, and despite the fact that it's falling to pieces "the world keeps spinning around." This makes the subject look innocent and insignificant, because people will carry on with their lives oblivious of her suffering.
My target audience also said that when editing, my shots should be slow in order to match the music and show the process of the teenagers transformation. It is a slow process, which should be reflected in the pace of the editing. When considering representation, I would like to show the protagonist as vulnerable, and asked how it would be best to do this. They responded by saying that she should always be victimised, with bad things happening to her to show that she cannot cope for herself, and people are able to push her around. I will do this by making sure that whenver other people are in the shots with the subject, they will be oblivious of her presence. This again shows her insignificance in the world, and how everyone goes on with their lives whilst she is still suffering.
The representation of my subject should also include rebellion and panic, as this is how most teenagers would feel in this situatuion, meaning that they will be able to empathise with my character and therefore be more interested in following her story. If they empathising with the character then the ending will have more of an impact on them, as they will contemplate what there is to life, and how society has shaped our world.